We don't roast it until you ask us to. We do some very real things that set us apart from other roasters. First we custom roast. Most roasters tell you they roast every day. But when you place an order for Organic Colombia, let's say, they might have roasted those beans two weeks ago. And that's what they send. We don't roast a single bean until an order is placed. And we ship your coffee the day we roast it. That's freshness you can smell and taste. We appreciate your patronage and the trust you place in us. Thank you!